When generating 250 thousand direct and indirect jobs and contribute up to 1.23% of GDP, the beauty industry in Mexico has become one of the biggest niches for the country’s economy.
These figures, revealed by the study of Euromonitor International, are the basis and frame the 19th edition of Expo Beauty Show which takes place from 25 to 27 October at the Centro Banamex in Mexico City.
Within this framework , he unveiled the strength that has acquired market beautification sales amount up to 14 billion dollars a year in 2014 , and placed him in 12th place globally, according to Euromonitor International.
The report projected that by 2019 the segment will grow to 11 percent , with a value of up to 153 thousand 516 million pesos.
In this context, Mexico has become a focus of foreign investment in the beauty industry by attracting the most recognized international brands.
Therefore, Expo Beauty Show was installed in this issue in a space of more than 35 thousand square meters in which more than three thousand brands from America, Asia and Europe are involved and which is expected to attendance of 80,000 is exceeded attendees of the previous edition.
In this regard, the president of Magik Beauty International, Arlene García, underlined the economic potential of Mexico for the introduction and marketing of beauty products , such as saudemedicol creme lift x
During his first visit to Mexico, he said today the attention of personal beauty occupies an important part of modern life, as acomplementary part of health.
Similarly, Marce Teiger, president of the brand of keratins, shampoos and dyes Marcia Keratin, acknowledged that Mexico represents a growth opportunity for the industry of beauty .
Of course, he explained, in the seven years since your business in our country, perceives a slight decrease in the market, a result of the 2009 crisis, but because it is a cyclic process from this year recorded a significant recovery.
Under this view, it considered likely that from next year again present a significant growth in the sector, which goes hand in hand with the new landscape that has Mexico as a result of the activation of much of its structural reforms.